Every year, NFL Super Bowl ads expose millions of youth to alcohol advertisements, and studies show that those ads increase underage drinking.

Meanwhile, 10,000 middle and high school students in 20 states participated in Drug Free Action Alliance's Big Bowl Vote last year, which once again revealed how those Super Bowl alcohol ads appeal to children. The Big Bowl Vote lets kids tell us what their favorite and most memorable commercials are, and it provides a great and relevant discussion point for media literacy.

We'd like to invite you to participate in the 2017 Big Bowl Vote.

The process is simple.

Download the 2017 Big Bowl Vote Playbook from our website.

Friday, February 3 - Have questionnaire copies made and ready for distribution.

Sunday, February 5 - Watch the NFL Super Bowl game.

Monday, February 6 - Have your students or youth fill out the Big Bowl Vote questionnaire.

Tally the results using a tally form we'll provide, and email the results to us at a link we'll send you after the game.

We'll use the results to issue a press release detailing the national findings.

Go to www.drugfreeactionalliance.org/bbv, where you can download the 2017 Big Bowl Vote Playbook, learn more about the Big Bowl Vote, and download a sample tally form!

If you have questions, comments, or suggestions to improve the Big Bowl Vote, contact Jim Phipps at JPhipps@DrugFreeActionAlliance.org or Nathan Kraatz at NKraatz@DrugFreeActionAlliance.org.