It’s all about the heels.

High heels

Very high heels

Stilettos

A former Newcomerstown resident has spent most of her adult life "empowering modern day female entrepreneurs to have the business, body, and life they deserve." And she creates quite the presence with her style, attitude, and yes, high heels.

"It’s all about keeping it real in business, life and beyond," says Tracey Vlahos, known as The Lady V. A graduate of Newcomerstown High School, The Lady V grew up on Cross Street in Newcomerstown, the daughter of Larry and Kathy Mizer.

At 16, while a student at Newcomerstown High School, the woman who would become The Lady V wrote her life’s mission statement, "I want to empower women."

And that is what she set out to do by creating her own company and brand of empowering women to achieve the thriving business, stylish lifestyle and personal wellness they deserve, all with a greater sense of work-life harmony.

The Lady V accomplishes this by speaking at seminars all over the United States, writing a regular blog about lifestyle and life choices, and offering a website to capture the whole vision.

For example, her videos and blogs provide such encouragements as:

"Leadership is all about helping those around you grow."

"When I’m talking about success, I’m not here to help you define what success is in your life. Only you can define that."

"You have what it takes inside you to succeed."

"You need to be happy."

"I had to learn how to live with an ‘attitude of gratitude’."

"Embrace change, embrace everything that comes your way."

And while some of those sayings seem like common sense, it’s not uncommon that people need to have them emphasized and shown how to incorporate them into their daily lives.

The Lady V. describes herself as a "highly motivated mother of two whose mission is to guide female entrepreneurs in the creation and implementation of healthy, sustainable business plans, so they can generate revenue without compromising the love of family for the love of business."

With 20 years of experience in sales development, marketing and sales training, strategy development and field management, The Lady V said her "keep it real approach has made her a key contributor to exponential growth for some of the largest direct selling startups to date."

She began her direct sales career at The Longaberger Company, where she earned the title of Business Development Executive in 2010 after excelling at multiple roles over more than a decade. During her tenure, Longaberger’s sales increased from $350M to $1B. From there, Tracey has led sales and training teams at both Origami Owl and Younique. As Younique’s first Executive Vice President of Sales, her primary responsibility was strategic top line sales.

In addition to her experience in the direct selling industry, Tracey is a board-certified Holistic Health Practitioner, who promotes vitality, positivity and body confidence. She is passionate about mentoring women to manifest their best selves—encouraging them to share their stories and knowledge with others on their teams, in their social circles and within their families.

Some examples of her blogs designed to help female entrepreneurs include:

"New Beginnings: Have you ever experienced a new beginning? It can be scary and life changing all the same time. I don’t like to call things ‘starting over’ because everything that happens in our life has the chance to grow into something beautiful. New Beginnings are full of excitement and potential. I love that time in someones life because you have the opportunity to do something the complete opposite of how you did it before."

"Stop being busy and be productive: How often do you feel like you are always so busy but NEVER accomplishing anything? There’s a difference between being busy and being productive, and a solid time management system is the one thing that will get you out of that frantic zone and into a place of get it done! Set your priorities for the day. Go to your calendar and block times to accomplish these things. Pretend they are a meeting you can’t miss, and don’t do anything else during that time. Remember to include self-care when blocking your time, even if it is 10 minutes for reading, journaling, meditating or exercising.

"Communications overload: Distractions are the easiest way to derail your day. And with the over abundance of communications channels available to us today, it’s no wonder we feel like we do! Emails. Text messages. Instant messages. Phone calls. Facebook messages. Tweets. Instagram notifications. With the huge amount of information flying around, it’s easy to miss the important things you really need to attend to. You know how important it is to be "open for business" as much as possible – serving your customers and your team! But you are also a person – and even though you have many competing priorities, you deserve to be fully present each and every moment of your day."

To learn more about The Lady V, go to her website: www.TheLadyV.com.